So you’ve finally arrived.
You’re a bonafide social media influencer (or micro influencer) but…. where’s the money?
You thought you’d make money by now… or at least more of it than you are.
It’s the new dream.
Build a blog.
Get a YouTube subscriber base.
Grow an Audience.
Gain Instagram Followers.
Be a Bazillionare.
So you take action, you grow your audience… now what?
Where’s the Bazillion dollars?
You thought there would be more cash at the end of the rainbow, right?
I feel ya.
I never thought I’d have the traffic I do on this site, but I definitely believed monetizing would be much, much easier.
That’s the way it was sold to me years ago when I googled “how to make money with a blog”.
Apparently, most the easy money I read about when I started was either a myth or the days of easy money died out long ago.
Maybe you have a blog like this you want to make money with, but you don’t want to plaster ads everywhere and ruin the user experience.
Besides the obvious pain to your audience, Google would eventually downgrade your rankings if the user experience was bad.
Or perhaps you’ve grown an Instagram brand and now you’re a bonafide Instagram influencer.
What good does that influence or micro-influence do if you’re not making money!?
It just becomes a futile exercise of the ego, combined with a little false hope.
The ego is fed by every extra follower or reader you get and the hope comes from thinking things like “If I just get 100 more followers” (or 1,000 or 10,000… or 100,000)… then I’ll make money.
Where does it end?
At some point all that traffic and influence must be leveraged into income, otherwise you’re just wasting your time.
You might as well be playing a video game, watching shark tank, or sitting at a sporting event.
Heck, those options would all be cheaper and easier than growing your brand.
Of course, they wouldn’t be as fulfilling.
They wouldn’t fire you up in the morning.
They wouldn’t make an impact on the world.
You see where I’m going, right.
Being an influencer is more than just trying to earn a living from your passion. You make an impact. Whether you impact 10, 100, or 1,000…. you have the ability to change lives!
But at some point, wouldn’t it be nice if this little thing you’ve got going could pay the bills?
Better yet, what if you could monetize to the point that it paid the bills AND there was money left over?
That’s what this post is about.
I’m going to share with you one of best ways to monetize your personal brand, whether you have 1,000 followers or 100,000+.
It’s not a list of 89 random ideas posted just to have the highest number so people click.
This post has the potential to change your entire model and monetization strategy.
It can help you leverage the work you’ve already done and turn it into a healthy side hustle income.
Before we dive it, let’s define a few things.
What Exactly is an Influencer Anyway?
At it’s basic level, the type of influencer a person falls into comes down to the number of followers they have.
These levels are not completely agreed on across the board.
I looked at a few articles and charts before writing and the numbers were all slightly different.
But here are some rough guidelines to get us started.
Nano Influencer: 1,000- 10,000 followers
Micro Influencer: 10,000- 50,000 followers
Mid-Tier Influencer: 50,000 – 500,000 followers
Macro Influencer: 500,000 – 1,000,000 followers
Mega Influencer / Celebrity: 1,000,000+ followers
As of this writing, these numbers typically refer to Instagram followers, but if you have an audience (or plan to) and that audience listens to what you have to say, then you are indeed an influencer.
For example, if you have a podcast that 15,000 people listen to on a weekly basis, you’re definitely an influencer.
You may not show up on a social media influencer list, but you know the size of your audience and you know what they like.
Believe it or not, you can leverage that into massive financial success.
Anywho… we have defined the categories of influence in the world of social media.
Now let’s talk about how to monetize that influence and your brand so you can be profitable.
How Do Influencers Make Money (Usually)
Let’s start at the beginning. This will be beneficial whether you have an established brand or you’re just starting out.
There are a few traditional ways influencers make money.
In this section I’ll discuss the most popular monetization strategies and look at the potential downfalls of each one.
Then, we’ll look at the often overlooked influencer marketing strategy with the highest profit potential.
Let’s get started…
This is number one on my list because it’s typically what every influencer is shooting for.
In the ideal brand ambassador deal, you have found a company with a brand that matches your unique audience.
That company agrees to hire and pay you as a brand ambassador with (preferably) an extended long term contract.
Problem #1: You probably became an influencer partly for the freedom. Once you sign a contract with certain legal requirements, you’ve basically become an independent contractor. Now you work for your sponsor.
The more they pay you, the more they own you and the more you need them.
Tough but true.
Problem #2: It can accidentally lock you in and cap your income. What if you sign a long term contract because you need the money and you’re sick of not being profitable?
Next thing you know, something goes viral and your audience 10x’s in size.
Hypothetically you should be making 10x the money but good luck convincing a large company with big money (and a legal department) to renegotiate your contract before it expires.
This is the first step to big money as an influencer and a first deal can be exciting.
You grow your audience, they listen to your recommendations, and for a fee you agree to review or promote a product or brand.
The larger your following, the larger the companies that want you and the more you can earn per post.
Why? Because big companies have deep pockets.
If you can get $1,500, $2,500, $5,000 or even more per sponsored post, you can live a pretty decent lifestyle by most standards.
PROBLEM #1: The issue with this strategy is that as an influencer, you are a content creator. You like to create content.
You may not want to do lots of promotions… but you may need to for the cash. On top of that, your audience may get tired of you always promoting various products.
For the sponsored post strategy to work, you’ve also got to be able to sell and convince companies to pay for your sponsored posts.
After a sponsored post has been created and promoted, that income goes away unless you can get another contract.
It doesn’t provide long term income or even stable income.
This is how most influencers make their first little bit of money.
Affiliate marketing just means that you promote a product or service using an affiliate link.
When a person clicks on that link and orders the product, it is tracked by a computer and you get a commission.
There is usually a very simple process to get approved. Since companies don’t have to pay you until you produce a sale, it’s less risky for them and they can afford to have as many “influencers” as they want doing affiliate marketing.
Problem #1: Affiliate sales can be difficult. Everyone is selling the same product and competing with each other so you better be good at marketing and possibly at funnel creation.
Problem #2: It takes lots of consistent sales to create long term sustainable income.
Problem #3: Affiliate companies can change percentages or discontinue programs at will.
We’ve been with a few very reputable affiliate programs who just discontinued the program without informing us. We noticed when the checks stopped.
Here’s what that looks like and how it happens.
- You find a product you believe in and that fits your audience.
- You create a bunch of content (hours and hours) with links back to the product which you earn affiliate commissions from.
- You start getting paid and keep optimizing the content for more views and clicks.
- You suddenly stop getting commissions.
- You call the company and the response is either “Oh, we discontinued that program” or “we changed the commission structure”.
Just be extremely careful.
It’s so easy to create affiliate programs and just as easy to shut them off once there is momentum in the marketplace for that particular product.
We’ve always been selective about our affiliate content but since we’ve been cut out of the deal multiple times by reputable companies, we rarely sign up for new programs.
It’s just not worth it.
Digital Product Sales
If you’ve got a good relationship with your audience, this can be an extremely lucrative thing to do.
In fact, I would suggest all influencers eventually have one of these. We don’t yet, but we eventually will.
You have full control of the creation of the product and also get all the profits.
If you create a $50 product and sell 10 per month, you make an extra $500 a month.
Problem #1: It takes a long time to create a good, professional product.
Problem #2: What if you don’t sell any or sell very few? All that time is wasted (6-12 months or more).
#1 Way to Make Money As an Influencer
(Big, Consistent, Reliable Money)
To make this strategy work, you’ll need to think outside the box and be willing to be flexible.
The strategy is this: You use your audience to launch a network marketing organization, also known as multi-level marketing.
Now before you click away, consider pausing for a minute to think about how perfectly this pairs up with influencer marketing.
To understand it easily if you’ve never heard of it, network marketing is kind of like starting a franchise without the physical buildings.
Every person you enroll is like another franchise location and you earn money on all their sales.
Let’s look at some of the benefits of this model when paired correctly with your brand or audience.
- If you choose a health and wellness company, most people in your audience will be interested either in some of the products or in the business itself. Whereas a physical product may only interests a few. This increases your potential customer base (within your audience) and increases the probability of sales.
- Many of your die hard fans would jump at the opportunity to work directly with you and you can increase their loyalty to your brand by giving them a tool to change their life financially.
- Often what turns people off to the industry is the way it’s presented. Your audience already likes you, so you can present however you usually do (professionally, aggressively, humorously… whatever your normal style is). You already know what resonates with your audience.
- This industry is very large. Chances are there are already people in your audience who have built businesses before and they believe in the model already. They would be excited to go down this road with you.
- The big earners in this industry typically launch by enrolling 30-50 people (or more) as business builders in the first 90 days. This creates momentum that compounds very quickly.Since you already have an audience, you have a unique opportunity to really maximize the compensation plan. The compounding effect & power of momentum can’t be overstated.
- You can get teams going all over the country and world because as an influencer, you aren’t bound by the normal distance conundrum.Your audience probably spans the globe. I know when I look at my data for this site I’m always surprised by how many readers I have in various parts of the world.
So How Much can Influencers
Really Make doing this?
Traditionally, I’ve seen local influencers create large, substantial monthly incomes very quickly.
By local influencers, I mean people who have influence in their community.
People know them, like them, and trust them.
People join them because of who they are… not necessarily because of what they are doing.
The network marketing model is just starting to scratch the surface of what can be done on a large scale.
Now that there are people with audiences, reach, and influence that spans the globe, you can truly create a worldwide business organization.
There are usually 8-9 ways to make money with the multi-level marketing model and they all build on each other.
So the further you go and the bigger your organization grows, the more money you make.
The income possibility is off the charts and way better than what the average influencer makes using traditional influencer marketing strategies.
That’s because the efforts of you and your team begins (and continues) to compound over time.
It’s like the well known story of a penny.
Would you rather have a million dollars now or have a penny that doubles every day for 30 days?
Most people say a million buck now…. but if you double a penny for 30 days, you end up with over 5 MILLION DOLLARS after 30 days!
That’s the power of compounding.
As your organization grows, you have the potential to reach tens (or hundreds) of thousands of people and earn residual income off all the products being drop shipped through your entire organization.
This is really hard to explain in text, so please take a look at this video where I outline the team commissions part of the business model, which is what I’m trying to explain above.
It’s one of my earlier videos but it explains it fairly well.
The fact is, for a very small investment (under $200) you could try this out as an influencer and see how you do.
Worst case scenario: It costs you $180 or so, you get some good product to try, & then decide it’s not for you.
Middle case scenario: You create a decent income ($1,000-$10,000 per month) while taking healthy supplements.
Best case scenario: Your audience helps you build an empire, you earn $100,000+ per month, and you improve your health with some of the best supplements on the market.
From a risk vs. reward standpoint, there are few (if any) business models that can compete with the network marketing business model.
There are definitely no better monetization options for a social media influencer with following (large or small).
There are leaders in this industry who do over a million dollars per month in commissions!… and what’s interesting is, if you’re not in the industry, you’ve probably never heard of them.
If you’re new to this business model, you can read about the top industry influencers here.
They’ve all enrolled many people… most of who quit!
But it’s the people who don’t quit that cause exponential growth and profitability.
This model offers true financial freedom.
It’s a lifestyle business on steroids!
The more people you personally help (either customers or business builders), the more money you make.
The more product your business organization moves, the more money you make.
The more people you help make money… the more money you make.
It’s the best business model ever!
On top of commissions, you also get rewarded with extra bonuses for building a successful team.
Our business offers $50,000, $100,000, $200,000, $300,000, $400,000, $500,000, & $1,000,000 bonuses to influencers like you who build large teams (and that’s on top of the commissions)!
They also offer lifestyle trip bonuses such as luxury cruises and luxury trips around the world.
I mention all of that just to help you understand that there is big money in this industry and it’s not salespeople that make the most… it’s leaders and influencers who build a tribe and help others be successful.
How Do I Get Started?
If you’re an influencer and this is something you want to explore further, I encourage you to contact us and set up a phone appointment.
I’ll be happy to answer any questions you have, plus I just like to talk to people who have landed on our site.
Most driven people I work with like to pull the trigger quickly.
They take action and then figure it out as they go.
The thought of slowing down to talk on the phone is not going to happen with some people… usually it’s the right people with the right mindset.
If this is you, you can get started with us for under $180. We love working with people who want to build online. That’s what makes the most sense to us and we want to build a team that can be the leaders in online business building.
The company we are with is Vasayo.
It’s only a few years old at the time of this writing and it’s just starting to have the explosive growth typical of this business model… so right now is the time to get going.
Just look at what these leaders and mega influencers from the financial sector have to say about what we’re doing…
When 3 people with this much financial expertise say things like this, you know it’s a fantastic opportunity.
This company is not well known yet.
That’s a great thing.
As a social media influencer, you’re in a position that gives you an distinct advantage.
You can inform your audience, monetize your brand, and benefit in real time as the company becomes mainstream and well known.
I believe this will be the Mary Kay, Avon, and Pampered Chef of the health and wellness movement.
Most people forget that the companies above are network marketing/direct sales companies.
There are distributors at the top of those organizations getting paid (and getting paid well) when product moves.
Can you imagine if you had started in one of those companies 40 years ago and build a massive organization?
Now is your opportunity to do that in the health and wellness space.
Not many online influencers are doing this yet.
There are a few, but it’s not yet common.
That makes is an incredible opportunity.
I imagine it will only take 1 influencer who builds a huge income and recruits others before it starts catching on as a legitimate strategy.
If you want to get started and give it a shot, you can join us directly at the link below.
Get Started Now.
You must order at least 80 points of product to be eligible for commission.
After joining, I’ll give you a call to answer any questions you have, make sure you plan a successful launch, and make sure you have my contact info.
We’re here to help you succeed.
The better you do, the better we do.
That’s the beauty of the business model.
Jason & Daniele