Let’s be real—network marketing can be an absolute game-changer when done right.
And if you’re looking for one of the most promising places on Earth to grow a thriving network marketing business, Colombia should be high on your list.
It’s got everything: a people-loving culture, a hunger for opportunity, a growing economy, and a digital-savvy population that’s just waiting for the right message to show up in their DMs.
In this guide, we’re going all-in on network marketing in Colombia.
We’ll talk about how the industry first landed here, what the law says (because staying legal = staying in business), who’s killing it in the field, which companies are dominating the game, and how you can start building a rockstar team of your own in one of Latin America’s most vibrant countries.
If you’re in Columbia, thinking about building a team there, or are just getting started in network marketing, this is the guide for you.
So, How Did Network Marketing Even Get to Colombia?
Rewind a few decades—probably to the late 80s and early 90s—and network marketing was still a pretty foreign concept in Colombia.
Back then, the economy was rocky, traditional jobs weren’t always reliable, and a lot of people were searching for something more flexible, more empowering, and honestly, more lucrative.
It’s the story of most countries and populations once they get to certain point and it was no different for Columbia.
This is where big-name MLMs like Amway and Herbalife saw an opportunity.
They started dipping their toes into the Colombian market, slowly introducing the idea that you could build your own business by sharing products you already love.
And guess what?
It took root and stuck.
Colombians, with their natural charisma, strong family values, and love for community, were basically born for network marketing.
It just made sense.
The ability to work from home, set your own schedule, and earn based on your hustle? That was appealing to a lot of people—especially women, young professionals, and retirees.
By the time the 2000s rolled around, network marketing had seriously picked up steam in this country and started getting some momentum.
Companies like Omnilife and Mary Kay joined the scene, and soon enough, MLMs became part of everyday life in places like Bogotá, Medellín, Cali, and the coast.
Fast forward to today, and the industry has grown up.
Social media has supercharged its reach and more people than ever are turning to network marketing as a serious way to build long-term income and personal freedom.
Wait—Is Network Marketing Even Legal in Colombia?
Totally legal. But—and this is a big but—it has to be done right.
Colombia’s regulatory body, the Superintendencia de Industria y Comercio (aka the SIC), has some pretty clear rules about what’s allowed and what’s not.
The goal here is to protect consumers and prevent shady pyramid schemes from slipping through the cracks.
It’s good for consumers but as a network marketer you’ve got to play by the rules.
Here’s the gist:
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If a company is paying people just to recruit others, with little to no focus on selling real products? That’s a pyramid scheme, and it’s illegal in Colombia.
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Legit MLM companies must register with local authorities and follow all the normal business rules—no skipping out on taxes or tricking people with unrealistic income promises.
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Distributors need to keep it honest, especially when talking about how much money they’re making. Overhyping results can get you (and the company you represent) into trouble.
So the best advice I can give is to stick with reputable companies, be transparent about what it really takes to succeed, and focus on product sales—not just recruitment.
Do those things and you’re perfectly positioned to build a large team.
Who Are the Biggest Players in Colombia’s Network Marketing World?
Colombia’s network marketing scene is packed with heavy hitters. Let’s take a look at the most popular and most trusted companies doing business in the country right now:
Amway
This one’s a classic and the giant of the industry.
Amway is basically the godfather of modern network marketing, and its Colombian operations are strong.
They offer everything from nutrition to cleaning products, and their training systems are top-tier.
Herbalife
If you’ve ever seen someone sipping a shake with a bright green logo in a Colombian park or café, you’ve seen Herbalife in action.
They’ve got a strong base of nutrition-focused entrepreneurs who are passionate about health and wellness.
Omnilife
This one is huge in Latin America. Omnilife’s vibrant branding, high-energy events, and accessible wellness products have created a loyal army of distributors across Colombia.
Plus, their leadership programs are fire (hope that word is still usable).
Mary Kay
This brand speaks to beauty, empowerment, and connection—three things that resonate deeply with Colombian women.
Mary Kay has helped thousands of women in Colombia start their own beauty businesses and rise to leadership.
Oriflame
Another beauty-focused MLM, Oriflame offers affordable, high-quality products with a European flair.
It’s grown quietly but steadily in Colombia and is a favorite for those looking for a more flexible business model.
Colombian Network Marketing Rockstars You Should Know About
While the spotlight isn’t always as bright on the Latin American scene as it is in the U.S. or Europe, there are some seriously inspiring success stories in Colombia.
These folks started from scratch and built empires—with a smartphone, determination, and a whole lot of hustle.
That’s the great thing about network marketing in any country. You (or I) or anybody with some hustle and a never give up spirit can start from scratch and build their own brand and their own empire.
Claudia Sánchez (Herbalife)
Claudia is one of those stories you hear and just feel.
She started out with zero business experience in Medellín and now runs one of the largest Herbalife organizations in Colombia.
She’s known for keeping it real and putting people first.
Andrés Silva (Omnilife)
This guy lights up a room.
Andrés brings passion, energy, and purpose to everything he does.
He’s trained thousands of distributors and speaks regularly at regional conventions.
His message? You can change your life—and others’—with the right mindset and a killer work ethic.
Paola Giraldo (Mary Kay)
Paola built her beauty business one mascara at a time.
Her dedication to uplifting women through beauty and self-confidence has earned her recognition across Latin America.
She’s all about mentorship and making sure her team grows with her.
Why Colombia Is a Killer Place to Build a Network Marketing Business
Okay, so why Colombia?
What makes it so perfect for building a thriving team?
Glad you asked.
1. People Love People
Colombians are social butterflies. They thrive on relationships, recommendations, and face-to-face (or video call) connections.
That means warm markets, referrals, and community-building come naturally.
If you’ve been in the industry for awhile then you know this is a people business and business thrives when people connect.
2. Digital Hustle Is Real
You might be surprised how many Colombian network marketers are killing it on Instagram, WhatsApp, and even TikTok.
The younger generation especially is super comfortable promoting their business online and connecting with customers in creative ways.
3. Economic Opportunity
While traditional employment can be unpredictable, network marketing offers an accessible alternative.
With a low entry cost and flexible hours, it’s an attractive option for students, moms, retirees, and more.
4. Youthful, Ambitious Vibe
More than half of Colombia’s population is under 35, and they’re fired up about financial freedom, flexible work, and purpose-driven careers.
This is the kind of environment where network marketing thrives.
Want to Grow a Team Fast in Colombia? Here’s What to Focus On
So you’re pumped and ready to build. Love that for you.
Here’s what’s actually going to help you grow a team quickly—and sustainably—in Colombia:
Get Social (Like, Really Social)
Use WhatsApp groups, host Instagram Lives, create short TikTok videos with tips or product demos—whatever gets people talking and connecting with you.
Consistency is everything.
You’re going to have to master the “marketing” part of network marketing if you want to go fast.
Train Like a Boss
The secret to duplication?
Systems.
Create simple onboarding tools, offer regular Zoom calls, and keep your team plugged into training.
The more support they have, the faster they grow.
Build a Culture, Not Just a Team
Celebrate wins.
Share personal stories.
Make your people feel seen.
When you create a vibe that feels like family, people stick around longer—and bring others with them.
A great team culture keeps people around.
Not just at work but also in business. so make sure you’re building a positive and fun culture.
Think about it this way.
In the beginning, network marketing doesn’t pay the bills.
In fact, it has a monthly cost of membership.
So if you want to keep people around long enough for them to start making good money you have to create a positive and supportive culture.
Keep It Real
The Colombian market is smart.
They’ll sniff out hype from a mile away (most people do).
Be honest about what it takes, what’s possible, and what’s not.
People appreciate transparency and trust leaders who keep it 100.
Host Meetups
Even if your business is mostly digital, in-person events go a long way in Colombia.
Try organizing team brunches, vision board nights, or product parties.
These low-key events are often where the real magic (and recruiting) happens.
Ready to Build in Colombia?
If you’re thinking about taking your network marketing journey global—or just looking to scale in a fresh, exciting market—Colombia should definitely be on your radar.
The opportunity is massive, the people are amazing, and the potential for growth is limitless.
Other Interesting Articles:
How to Generate FREE MLM Leads (Ultimate Guide)
What is Network Marketing & How Does it Work?
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God Bless,
Jason and Daniele
