Prospecting in reverse (i.e. Reverse Prospecting) is an idea I’ve been fleshing out lately.
There’s nobody else teaching it that I know of, but it makes more sense to me than traditional prospecting and with it, your chances of sponsoring your warm market into your network marketing or mlm business goes up dramatically.
In traditional prospecting, you’re told to do the following:
1) Make a List
2) Contact and Invite (everyone on the list)
3) Add to the list daily
The problem with this strategy (traditional prospecting) is that it’s all wrong from a business and marketing perspective. Not everybody is a prospect.
Plus, it doesn’t work for the average person.
What has saved the network marketing industry from extinction all these years has been the massive leverage associated with the compensation plans.
In the early days of the mlm industry, I would argue that the leverage being promoted wasn’t even actually there, not really.
It was more like the hope for leverage because the truth is, the old compensation plans made it difficult for any average person to make money.
I’ve heard that many top earners 70 years ago were making as much money (or more) selling tapes, books, and “tools” than they were from sales volume.
However, things have changed and now compensation plans are more powerful (and profitable) than they’ve ever been.
Unfortunately, the recruiting and prospecting methodology taught by top leaders is often the same as it was 50+ years ago.
Has anyone else noticed that the world has changed?
Traditional prospecting only worked for some magnetically charismatic people back then… and it only works for the same type of charismatic personality type now.
Enter the new paradigm… Reverse Prospecting.
Reverse Prospecting- What is It?
First, reverse prospecting is not for the weak of heart, it’s not for those those who lack a long term vision, and it’s certainly not for those looking for another prospecting method because they’re afraid to talk to people.
I still do traditional prospecting to my cold market.
Reverse prospecting is a warm market strategy.
Actually, it’s more like putting your warm market on “pause”
You’re still going to prospect them, just not in the traditional way.
How Does Reverse Prospecting Work?
When you get started in network marketing, you’re usually told to make a list and contact the list.
You can still do this. I would recommend it and maybe you’ll enroll some people.
However, you’re not contacting them in order to enroll them. You’re contacting them simply to establish yourself as a professional.
I recommend getting in touch with them and just letting them know what you’re doing.
“John, we just started a new home business selling health and wellness products. When can we get together so I can show you what we offer so that if you know anybody who may be interested in our products you can send them my way?”
Typically, John will agree and you meet with him and show him your stuff. You’re not trying to sell him and you’ll only enroll those who are genuinely interested in the products or business. You’re just sharing.
You’ve done your job. You explained to him what you’re doing, maybe shared a few products and answered some questions.
But the idea is to inform and if there is low hanging fruit, you can identify it. Sometimes the timing is just right for somebody. It has little to do with what you do or don’t do.
If the conversation starts to have any resistance whatsoever, you need to break the conversation in a way that lowers resistance and keeps the relationship in tact.
You could say something like:
“I’m sorry, it seems like I hit a chord. I didn’t mean to. I’m just excited and telling everyone what I’m doing because there’s sure to be other reps in this area… that’s all. Forget I mentioned it, our relationship is way more important than this pyramid thing?”
Note: We both know it’s not a pyramid thing. But that’s what they’re thinking, so beat ’em to the punchline and cut bait. It’s fine. There’s never any reason you should lose relationships over network marketing.There is no reason you should ever lose relationships over network marketing. Click To Tweet
People have all kinds of misconceptions. Trying to convert their thinking at the time of resistance will only make them dig in their heels and bury that feeling even more.
However, conducting yourself like a professional is your best option for being able to later open their mind up to this industry.
You probably got into this industry to help people.
Part of helping people is helping them overcome their misconceptions and preconceived notions. Increasing resistance doesn’t do that.
Reverse Prospecting 101
Now, here’s where the work begins.
Okay, so you’ve let everyone know what you’re doing…
Now it’s time to go out there and build a business using marketing tactics and actual business strategies.
The goal is to build a system that you can put in people’s hands, get some initial success, and become profitable… AND THEN re-approach your warm market and show them exactly how to do it.
The #1 REAL Reason People Hate Prospecting Their Warm Market
The biggest reason people don’t prospect others is because of fear, but it’s not always the fear of people saying “no”.
It’s actually the fear that people will say ‘no’ AND that they will fail after that person tells them them no. It’s a pride issue.
Think about it. If you knew with 100% certainty that you would be uber successful in network marketing, would you be afraid to talk to anybody?
Of course not.
Then it’s not really fear the fear of people saying no that is stopping you. It’s some other block.
It’s actually fear that after they say ‘no’, you won’t be able to deliver on what you said you were going to do.
So don’t make any claims, keep your conversation with your warm market very light-hearted, and then go succeed without them.
I’ll get to how to do that in a moment.
The #2 REAL Reason People Don’t Prospect Their Warm Market
If you’re not sure if you can be successful, it’s hard to tell your family and friends with conviction that you can help them be successful.
It can be uncomfortable and it feels wrong.
The fact that you don’t want to sell them on something you’re not quite sure will work is NOT a fear based feeling. It’s actually a sign of character, integrity, and maturity.
But you can’t fix that without a system you believe in.
Sure, you can “fake it ’til you make it” but you’ll still feel like you’re putting somebody in something you can’t really help them with.
Reverse Prospecting 102… The Funnel
If you’ve lost your joy and passion for network marketing, this is where it get’s exciting again!
If you want to create success, you need to create an online funnel, start creating sales, and start building a team.
What is a Marketing Funnel & Why Do You Need One?
First, let’s make sure we understand what a funnel is.
A funnel is usually 2-3 pages but it can be more. We use a simple 2-page funnel, so I’ll describe that.
Stage 1: The Landing Page of the Funnel
This is where people land when they click on a link that points to that page. It can be a link you send them, a link from some of your content, or a link in an ad.
The landing page is super important because if they “landed” there, then they already clicked on the link.
The marketing message you used got them to take a first step, which is clicking on the link.
This page is meant to weed out the serious prospects from the tire kickers and convert as many people to your offer as possible.
The landing page has an offer congruent to what they will get after they enter an email address to get to information.
IF they enter their email, it is the equivalent of somebody raising their hand and saying, “Hey, I’m interested in what you’ve got. Let me take a look”.
It also gives you their email address so you can drip content to them over time. Most people are going to need multiple exposures to you and your message before they convert.
The chances of that happening without you purposely making it happen with email is slim to none.
Now, this is very important….. they don’t get to look behind the curtain until they put in their email.
Stage 2: The Conversion Page of the Funnel
Once they enter their email address, they’re taken to the conversion page. Here you can try to go straight for the sale or opt to have them set up a phone appointment with you.
Currently, we like to book appointments but sometimes we switch it over if we’re going to be out of town or unavailable by phone for a while.
There are a couple reasons we like getting on the phone.
First, I like to get to know people and I want them to be comfortable calling or texting me with questions if they do get started.
Secondly, it acts as a 2nd layer of weeding people out.
Last but not least, there are some crazy people out there.
I don’t want them in my organization.
That may sound harsh, but it’s a reality. The reach of the internet can be a blessing and a curse.
I work hard to help my personally sponsored people be successful and if I don’t gel with them (or they don’t gel with me), it wouldn’t be fair to sponsor them.
If you choose to and you get your funnel optimized, you could set it up to sponsor people without talking to them.
We set our funnels up like this if we’re advertising in another country.
Sometimes it’s just too difficult to hop on the phone in those places.
However, the industry is moving in this direction.
The main reason it’s heading that way is because most people are so comfortable buying things online now that it actually increases resistance when you ask them to get on the phone.
They would rather just sign up and get started.
Reverse Engineered Sponsoring
At the end of the day, network marketing is a numbers game.
You have to get your message in front of “x” number of people in order to sponsor 1.
When you combine the right funnel and offer with the right ad, you can reach thousands of people and only talk to the ones with genuine interest.
The great thing about this method is that when you get people on the phone, the fact they’re talking to you proves your system works (they connected with you from your system, so obviously if it worked for them… it will work for others).
We recommend using paid advertising so you can quickly scale to the level you want and talk to great leads consistently.
If you’ve ever followed Eric Worre, you know he recommends sponsoring a lot of people in a short period of time.
Paid advertising is the best way to make that happen.
This is completely possibly using the reverse prospecting method because once you get everything working together correctly, you can scale the traffic up and book conversations with people looking for exactly what you have to offer.
Circling Back to Your Warm Market
Fast forward a little bit.
Now you’ve enrolled a few people and you’re making some money.
When you’re comfortable and confident with your results and methods, that is the BEST time to approach your warm market about the business.
This is a powerful opener…
“Hey Sally, remember that thing I told you about a while ago?… Well, I figured out how to use online marketing to do it and I just had my first $500 month (or $1,000 or however much you’re making). I think I can double it in the next 6 months. Actually… I’m thinking about doing a case study with a beginner, do you know anybody who might want to learn this stuff if I show them exactly what to do?”
Then shut up.
You’ll get questions, but they’ll have a different energy than the first time you approached them.
You’ll enroll some of your friends and family this way.
Because now you have a proven the model and system and they don’t fear missing out… they’re actually missing out.
F.O.M.O. (fear of missing out) can be a powerful motivator but A.M.O. (Actually Missing Out) is even more powerful.F.O.M.O. (fear of missing out) can be a powerful motivator but A.M.O. (Actually Missing Out) is even more powerful. Click To Tweet
Again, this isn’t a FOMO you are fabricating, they actually will be missing out because you will be moving on with or without them (by moving on, I mean actually creating results!)
My favorite part about this entire strategy is that when you get back to your friends and family, you aren’t needy, you don’t have to beg, and you don’t have to hype.
You’re coming from a place of strength and of truly being able to help.
In fact, you probably don’t even need that script above, just be yourself.
You’ll resonate with your friends and you’ll sponsor some of them.
If you’d like to learn more about the specific funnel we give our team to build online, then please connect with us and we’ll tell you all about it.
Learn More…. Earn More…. AND Live with Intention!
Jason & Daniele